What happened to the Opencola?

I wasn't aware that the Opencola softdrink formula was just a marketing promotion to support the OpenCola company's open source product. Apparently the Toronto based company fell victim to its own promotion: no one really remembers or even knows that OpenCola actually wrote software. The GNU licensed open cola formula was removed from public availability as of October 31, 2002. Back then though, open cola was even consumed at student parties and sold over the internet. Now the only thing you can buy from the opencola.com domain seems to be cheap bedding...